Paris Saint Germain announced at the end of last month the introduction of its new immersion in the club’s universe: The PSG Experience.
This will allow fans and visitors from all over the world to discover the Parisian precinct and club as they have never done before.
As part of its marketing campaign « Dream crazy », Nike is committed again for a population too often sidelined in the world of sport: women. So we will analyze in a first this new Nike spot before focusing on Serena Williams and the (no) recognition of women in sport today.
Suppliers are playing an increasingly crucial role in the economic development of football clubs. A giant in the industry like Nike now has a turnover of nearly 40 billion a year, allowing it to make large-scale investments in the equipment of Europe’s largest supermarkets. Other brands such as Adidas and Puma have also been investing in this…
La mascotte a toujours possédé une place particulière dans le monde du sport et dans la vie des clubs. Symbole de l’équipe qu’elle représente, elle permet de divertir les fans et de développer l’image de l’équipe. Quelle place occupe-t-elle désormais dans le quotidien des clubs?
The National Basketball League organized days dedicated to fans for the resumption of the French championship. From September 26 to October 27, the LNB launched the Superfan Days. This allowed some fans to experience a special experience during a match of their favorite team.
While today Las Vegas makes us all think about casinos, vice and American madness, the model is changing and the next chapters that will be written could tell a whole different story. In fact, the city of Nevada intends to offer a new sports experience to all its inhabitants (and tourists).
Sport Biz 