As part of its marketing campaign « Dream crazy », Nike is committed again for a population too often sidelined in the world of sport: women. So we will analyze in a first this new Nike spot before focusing on Serena Williams and the (no) recognition of women in sport today.
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The place of mascots in sports
La mascotte a toujours possédé une place particulière dans le monde du sport et dans la vie des clubs. Symbole de l’équipe qu’elle représente, elle permet de divertir les fans et de développer l’image de l’équipe. Quelle place occupe-t-elle désormais dans le quotidien des clubs?
PSG Experience, novelty at the Parc Des Princes
Paris Saint Germain announced at the end of last month the introduction of its new immersion in the club’s universe: The PSG Experience.
This will allow fans and visitors from all over the world to discover the Parisian precinct and club as they have never done before.
Sport Biz 